Color, logo and packaging decisions work together. A coordinated brief helps avoid a product that looks consistent on screen but becomes inconsistent across the physical item, retail pack and shipping carton.
Color planning
Provide a recognized color reference where possible and indicate whether the reference is a target, a mandatory match or part of a broader palette. Screen colors, printed colors and silicone colors may not appear identical under different lighting or on different materials.
Logo planning
Supply vector artwork when available and identify the intended logo position, size and orientation. The feasible logo method depends on the product surface, geometry, material structure and expected appearance. It should be reviewed for the specific product rather than selected from a universal list.
Packaging planning
Describe the sales channel and the packaging unit: single piece, set, retail pack or shipping-only presentation. Include any inserts, labels, barcodes, language versions, warnings, carton marks and display requirements that the buyer needs reviewed.
Collection consistency
- Use one approved naming and color system across the range.
- Define which logo and packaging elements remain fixed.
- Record product-specific exceptions instead of forcing one rule onto every item.
- Approve the physical product and packaging scope before final production decisions.
What to include in your brief
- Product or SKU reference
- Color codes and palette image
- Vector logo artwork
- Packaging reference or dieline if available
- Target market, sales channel and language needs
- Estimated quantity by item or color
Share your artwork and packaging brief with XLEE for product-specific review.